July 17, 2008 Newsletter: Article Marketing – What is it, and Why do we do it?
Anyone who has anything to market on the Internet should be using article marketing as one of their tools for promotion. Article marketing is free and it doesn’t take too much time. This one marketing tool – if done correctly – can make you a lot of money.
There is a lot of content on the Internet and more content is added just about every single second of every single day. It’s a massive amount of information and it’s not easy to get your pages and your products to rise above the rest. However, one way you can it is by using article marketing.
Article marketing consists of you posting articles on the Internet that relate to what you are selling or offering. These articles will be written in a specific way and they’ll include a link back to your site (if they aren’t posted on your site already). The key is to make the article informative and interesting and to include the proper keyword(s).
While using article marketing many writers make the mistake of not writing an article that reads well. The flow might be bad or the information may be useless. Either of these things can make the reader click away from the article. Then you’ve lost that person. So make sure any articles you post are well-written and helpful to the reader.
Now, if the readers on the Internet can’t find your articles then the articles are useless to everyone. This is why you need to optimize your articles so that they rank well on search engines. This is known as Search Engine Optimization and it means that you include the keyword or the keyword phrase in the title and a few times throughout the article. That way when someone searches for that keyword or that keyword phrase, your article will be one of the top searches that are returned.
There are many great article directories on the Internet where you can post your articles to. The best one is probably ezinearticles.com. Before you post your article you want to include a link back to your site in the signature or resource box. Then when you post an article on this site and once it’s approved, it will rank well with the search engines.
Article marketing is a great way to get more visitors and more customers to your site. Article marketing is free and easy to do. All you have to do is write a good article with the proper search engine optimization and you will see very positive results.
If you’re looking for an easy to use software that will help you to write quality articles fast, then check out Jonathan Leger’s Instant Article Wizard
Web Promotion – How To Get Swarms Of Massive Traffic Absolutely Free
In this article, we are going to go through a method to get massive traffic to your online business absolutely free. Whatever you do with this traffic is not relevant, but you can send the traffic to content pages, sales pages or opt-in pages; it’s completely up to you! The focus here is on generating massive free traffic that you can tap on.
You are going to need articles. Yes, we are going to do article marketing. It’s THE best free traffic generation method out there. The returns are great.
You can either write the articles yourself (it’s easy once you know how! I’ll explain in a bit) or you can hire a writer to write them for you. You either spend two assets – your money or your time. Either way, your goal is to have a volume of articles out there promoting your site.
Of all the articles you publish, the majority won’t get much traffic, but those that do will swarm your website with tons of visitors!
How do you write your articles? Focus the articles on your niche topic. Create a list of keywords that have good search numbers on Google (at least 50 per day) and not too much competition (less than 1,000,000 competitors when you search for the keyword phrase in “quotes”). Write articles that focus on these keywords. Have the keywords in your titles and a few times in your article content itself. This will allow your content to have a chance to rank well for the keywords.
Write like you talk, that makes the whole writing process easy! Compress your article into 3 main parts: the introduction (introduce your topic with a few sentences), the body (the main ‘meat’ of your article where the main content is) and the conclusion (summarize your main points).
Once your articles are done, submit them to article directories. You’d want to create a list of 3 to 5 of the top directories on the web that you submit to on a regular basis.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”
Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!
Article Source: http://EzineArticles.com/?expert=Fabian_Tan